Everything you need to master Opptym.
Guides, tool references, and SEO fundamentals — from your first analysis to advanced strategy.
Getting Started
Create Your Account
Sign up for a free account to access all 15 SEO tools and start optimizing your website.
Set Up Your First Project
Create a project for your website to organize your SEO efforts and track progress.
Run Your First Analysis
Use the website analyzer to get instant insights and identify improvement opportunities.
Tools Reference
All 15 tools, grouped the same way they're organized in your dashboard.
Website Health
Technical SEO Auditor
Full technical crawl for indexing, redirects, and structural issues.
Broken Link Scanner
Finds broken links that hurt user experience and rankings.
Page Speed Analyzer
Tests load speed and flags Core Web Vitals issues.
Mobile Checker
Checks mobile-friendliness and responsive rendering.
Sitemap & Robots Checker
Validates your XML sitemap and robots.txt rules.
Canonical Checker
Verifies canonical tags to avoid duplicate-content issues.
Keyword Intelligence
Content AI
AI Search / GEO
SEO Fundamentals
Learning Objectives
- Understand crawling, indexing, and ranking.
- Identify search intent and map content accordingly.
- Apply on-page and technical basics to improve visibility.
Concepts
- Crawl → Index → Rank: how search engines discover and evaluate pages.
- Search Intent: informational, navigational, transactional/commercial.
- On-Page SEO: titles, meta descriptions, headings, body copy, internal links.
- Technical SEO: site speed, mobile-first, sitemaps, robots.txt, canonical tags.
- Link Equity: internal linking and backlinks as authority signals.
Examples
- Rewrite a title tag to include intent-aligned keywords and a clear value.
- Add 3 internal links from related posts to a target article.
- Compress a hero image and set descriptive alt text.
Practical Exercises
- Build a keyword list with intent categories for one page.
- Create an on-page checklist and apply it to a blog post.
- Generate an XML sitemap and verify it in Search Console.
Advanced Strategies
Learning Objectives
- Develop topical authority using pillar-cluster content.
- Leverage structured data and programmatic SEO at scale.
- Use internal linking and E-E-A-T to strengthen rankings.
Concepts
- Pillar-Cluster Architecture: one pillar page supported by focused clusters.
- E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness signals.
- Structured Data: Article, FAQ, Product, HowTo schemas for rich results.
- Programmatic SEO: templated pages populated with quality data.
- Log Analysis: inspecting crawl patterns to fix bottlenecks.
Examples
- Create a pillar page for “Technical SEO” and 5 cluster posts (e.g., Core Web Vitals, sitemaps).
- Add FAQ schema to a support article and validate with Rich Results Test.
- Build a curated internal links map from high-authority posts to new clusters.
Practical Exercises
- Design a content hub and interlink 8–10 assets using descriptive anchors.
- Implement JSON-LD for a page and verify schema coverage.
- Draft a data model for a programmatic SEO template (fields, validation).
Case Studies (Applied Learning)
The scenarios below are illustrative examples written to teach SEO concepts and strategy — they are not verified Opptym customer results.
Increasing Organic Traffic for a Blog Site
Objective: Boost organic traffic and keyword visibility for a content-heavy blog in the education niche.
Strategy
- Keyword research to identify high-traffic, low-competition topics.
- Improved on-page SEO — meta titles, headings, and readability.
- Internal linking to distribute link equity across posts.
- Added FAQ schema to enhance search appearance.
Outcome
More organic sessions, more first-page keywords, and longer average session duration within a few months of consistent execution.
Key takeaway: Consistent, keyword-driven, and structured content compounds into long-term traffic growth.
E-Commerce SEO (Product Page Optimization)
Objective: Increase organic visibility and sales for an online fashion store.
Strategy
- Optimized product titles and descriptions with transactional keywords.
- Added Product schema to show reviews and prices in search.
- Improved site speed and mobile UX to boost conversions.
- Built backlinks from relevant fashion blogs.
Outcome
Higher organic sales, more search impressions, and a lower bounce rate.
Key takeaway: Combining on-page SEO, structured data, and UX work reinforces each other toward more sales.
Local SEO Growth for a Small Business
Objective: Help a local restaurant chain appear in Google's Local Pack and improve local rankings.
Strategy
- Created and verified Google Business Profiles for all branches.
- Collected and responded to customer reviews.
- Optimized NAP (Name, Address, Phone) consistency across directories.
- Added location-specific content and schema.
Outcome
Local Pack visibility for key terms, plus more calls and direction requests from Maps.
Key takeaway: Local SEO rewards consistency, reputation management, and geographic targeting.
Recovering from a Google Penalty
Objective: Recover rankings for a travel blog penalized due to spammy backlinks.
Strategy
- Used Search Console to identify harmful backlinks.
- Disavowed toxic links.
- Removed duplicate and thin content.
- Published original, topic-authoritative content going forward.
Outcome
Gradual recovery of lost rankings and traffic over a few months.
Key takeaway: Cleaning up spammy links and rebuilding content quality restores trust with search engines.
SaaS SEO — Boosting B2B Leads
Objective: Increase inbound leads for a SaaS platform offering marketing automation tools.
Strategy
- Keyword mapping for each feature and benefit.
- Educational content — blogs, guides, videos.
- Pillar-cluster structure to build topical authority.
- Conversion tracking to measure SEO-driven sign-ups.
Outcome
More demo requests from organic search and steady organic traffic growth.
Key takeaway: A content strategy built around user intent and authority turns SEO traffic into real B2B leads.
Video Tutorials
Learning Objectives
- Follow step-by-step walkthroughs for key SEO workflows.
- Translate concepts into hands-on implementation.
Covers
- Keyword research live demo.
- On-page optimization checklist run-through.
- Structured data implementation and validation.
- Internal linking strategy builder.
Best Practices
Learning Objectives
- Apply modern, sustainable SEO methods.
- Avoid black-hat pitfalls and penalties.
Concepts
- User intent and content quality.
- Mobile-first and page speed fundamentals.
- Structured data and internal linking hygiene.
Examples
- Convert a generic article into an intent-aligned, scannable guide.
- Measure and improve LCP/CLS with image optimization.
See the full guide: SEO Tips.
SEO News
Learning Objectives
- Stay current with algorithm updates and industry trends.
- Vet news sources and translate updates into actions.
Concepts
- Official channels: Google Search Central blog and documentation.
- Reputable media: Search Engine Journal, Search Engine Land, Moz.
- Change management: assessing impact and prioritizing fixes.
Practical Exercises
- Create a news watchlist and summarize monthly changes.
- Run a quarterly technical audit and track regression fixes.